Published inDesign For Growth·Jan 17, 2024Global Branding in a Hipster Homogenised World: The Ironic Quest for AuthenticityIn the whirlwind of globalisation, we’re witnessing a strange phenomenon where branding is morphing into a bizarre uniformity. From hipster coffee shops in Berlin to boutique stores in Melbourne, there’s a global photocopying error happening, and it’s reshaping the essence of branding. Hipster Homogeny: A Global Pandemic of Sameness Step into any ‘trendy’ coffee shop, whether it’s…Branding3 min readBranding3 min read
Published inDesign For Growth·Sep 5, 2023Champions of the Market: The Unstoppable Surge of Hero BrandsHero branding invokes the spirit of courage, resilience, and triumph. Tapping into our collective admiration for valour, determination, and empowerment, these brands position themselves as beacons of inspiration and models of success. …Branding4 min readBranding4 min read
Published inDesign For Growth·Feb 15, 2023A Guide to Naming Your Brand: What to ConsiderNaming or renaming your brand is a crucial step in establishing your business identity. A great brand name can differentiate you from your competitors, capture the attention of potential customers, and help build a strong brand image. But how do you go about finding the right name for your brand? …Branding5 min readBranding5 min read
Published inDesign For Growth·Oct 1, 2021The Ultimate Branding ProcessIf you’re about to start a branding or a re-brand project and you’re not sure how to approach it, you’ve found the perfect resource. In this article, we’re sharing our step-by-step guide to building an outstanding brand that delivers the brand promise and leads the business to success. As a…Branding8 min readBranding8 min read
Jul 14, 2021Why You Should Treat Your Website as a ProductGone are the days when launching a new website was a “project” that someone from the company would lead with an external design agency or a couple of in-house designers. The work on the new website used to stop at its “launch”, followed by a few celebratory social media posts…Product Design5 min readProduct Design5 min read
Published inDesign For Growth·May 16, 2021Designing a High-Converting Pricing PageThere’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more comfortable with a familiar interface that they’ve seen elsewhere and will transfer the expectations they have built around one product to another that appears similar. …Pricing8 min readPricing8 min read
Published inDesign For Growth·Dec 17, 2020UX Research Methods for New ProductsQuestion: What do you need for a solid user research process? Answer: Users! Right. Question: What do you do if you’re just starting off and you don’t have users or even a ready product? Answer: You skip the UX research phase. Wrong answer! This might sound a bit like a…UX6 min readUX6 min read
Published inDesign For Growth·Jun 30, 2020How to Discover Your Product’s Aha! MomentThe Aha! moment, also known as the eureka effect, is over a century old but it has recently started to emerge in the product designer/manager vocabulary. And it’s not just a buzzword. What is the Aha! Moment in product delivery? The Aha! moment is when a user suddenly realises the core value they get from a product. It’s…UX6 min readUX6 min read
Published inDesign For Growth·Jun 5, 2020Are You Using the Decoy Effect in Your Favour?The Decoy Effect is the phenomenon whereby adding a third pricing option makes the consumer change their preference towards an option the seller is trying to promote. The “decoy” is priced to make one of the other options much more attractive. It’s also called “asymmetric dominance effect”. This is what…Decoy Effect5 min readDecoy Effect5 min read
Published inDesign For Growth·May 5, 2020The Most Important Elements of High Converting Landing PagesWe’ve designed thousands of pages for hundreds of brands and we have identified 7 specific elements that always, for every product and brand, deliver better conversion rate results than if you don’t have them or, even worse, if you have executed them poorly. So now you’re probably wondering — are…Growth8 min readGrowth8 min read