Desi VelikovainDesign For GrowthGlobal Branding in a Hipster Homogenised World: The Ironic Quest for AuthenticityIn the whirlwind of globalisation, we’re witnessing a strange phenomenon where branding is morphing into a bizarre uniformity. From hipster…3 min read·Jan 17, 2024----
Desi VelikovainDesign For GrowthChampions of the Market: The Unstoppable Surge of Hero BrandsHero branding invokes the spirit of courage, resilience, and triumph.4 min read·Sep 5, 2023----
Desi VelikovainDesign For GrowthA Guide to Naming Your Brand: What to ConsiderNaming or renaming your brand is a crucial step in establishing your business identity. A great brand name can differentiate you from your…5 min read·Feb 15, 2023----
Desi VelikovainDesign For GrowthThe Ultimate Branding Process — Design for GrowthIf you’re about to start a branding or a re-brand project and you’re not sure how to approach it, you’ve found the perfect resource. In…8 min read·Oct 1, 2021----
Desi VelikovaWhy You Should Treat Your Website as a ProductGone are the days when launching a new website was a “project” that someone from the company would lead with an external design agency or a…5 min read·Jul 14, 2021----
Desi VelikovainDesign For GrowthDesigning a High-Converting Pricing PageThere’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more…8 min read·May 16, 2021----
Desi VelikovainDesign For GrowthUX Research Methods for New ProductsQuestion: What do you need for a solid user research process?6 min read·Dec 17, 2020----
Desi VelikovainDesign For GrowthHow to Discover Your Product’s Aha! MomentThe Aha! moment, also known as the eureka effect, is over a century old but it has recently started to emerge in the product…6 min read·Jun 30, 2020----
Desi VelikovainDesign For GrowthAre You Using the Decoy Effect in Your Favour?The Decoy Effect is the phenomenon whereby adding a third pricing option makes the consumer change their preference towards an option the…5 min read·Jun 5, 2020----
Desi VelikovainDesign For GrowthThe Most Important Elements of High Converting Landing PagesWe’ve designed thousands of pages for hundreds of brands and we have identified 7 specific elements that always, for every product and…8 min read·May 5, 2020----