Desi VelikovainDesign For GrowthGlobal Branding in a Hipster Homogenised World: The Ironic Quest for AuthenticityIn the whirlwind of globalisation, we’re witnessing a strange phenomenon where branding is morphing into a bizarre uniformity. From hipster…Jan 17Jan 17
Desi VelikovainDesign For GrowthChampions of the Market: The Unstoppable Surge of Hero BrandsHero branding invokes the spirit of courage, resilience, and triumph.Sep 5, 2023Sep 5, 2023
Desi VelikovainDesign For GrowthA Guide to Naming Your Brand: What to ConsiderNaming or renaming your brand is a crucial step in establishing your business identity. A great brand name can differentiate you from your…Feb 15, 2023Feb 15, 2023
Desi VelikovainDesign For GrowthThe Ultimate Branding Process — Design for GrowthIf you’re about to start a branding or a re-brand project and you’re not sure how to approach it, you’ve found the perfect resource. In…Oct 1, 2021Oct 1, 2021
Desi VelikovaWhy You Should Treat Your Website as a ProductGone are the days when launching a new website was a “project” that someone from the company would lead with an external design agency or a…Jul 14, 2021Jul 14, 2021
Desi VelikovainDesign For GrowthDesigning a High-Converting Pricing PageThere’s a reason why most pricing pages, especially for SaaS products, look similar. It’s down to Jakob’s Law — users feel more…May 16, 2021May 16, 2021
Desi VelikovainDesign For GrowthUX Research Methods for New ProductsQuestion: What do you need for a solid user research process?Dec 17, 2020Dec 17, 2020
Desi VelikovainDesign For GrowthHow to Discover Your Product’s Aha! MomentThe Aha! moment, also known as the eureka effect, is over a century old but it has recently started to emerge in the product…Jun 30, 2020Jun 30, 2020
Desi VelikovainDesign For GrowthAre You Using the Decoy Effect in Your Favour?The Decoy Effect is the phenomenon whereby adding a third pricing option makes the consumer change their preference towards an option the…Jun 5, 2020Jun 5, 2020
Desi VelikovainDesign For GrowthThe Most Important Elements of High Converting Landing PagesWe’ve designed thousands of pages for hundreds of brands and we have identified 7 specific elements that always, for every product and…May 5, 2020May 5, 2020